TSUNO: Illustrated Packaging

In 2019, I had the opportunity to design the packaging for the Australian brand, TSUNO, which specializes in creating eco-friendly menstrual pads and tampons. The company partnered with Leap Loves Green, a local Kuwaiti business initiative focused on promoting women's health and environmental awareness. My objective was to address the stigma associated with purchasing period products that many Arab women feel. Through the use of vibrant colors and bold lines, I aimed to create a contrast that positively reframed the cultural narrative around menstruation. The resulting travel-sized pads were a visual representation of this new perspective.